THIS IMPULSIVE CHOICE WILL BE THE BEST COFFEE YOU BUY!

I’m not saying that you should be like Sherlock Holmes, who talks endlessly about 243 different types of tobacco ash; but throwing around a few facts about coffee in a casual conversation WILL make you seem like a true coffee enthusiast! For those of you who already are avid coffee drinkers, we hope that our efforts at Impulse Coffees to deliver the best quality will make us your go-to coffee choice! We are 100% honest about our claims and the reason as to why these coffees are more premium than the others on the market.

1. The cafe experience, packed in a jar!
   At impulse, we believe that just because it's instant, doesn’t mean it has to be of poor quality or lack the rich taste and aroma of cafe-like coffee. Even though coffee enthusiasts may disagree, making the perfect decoction using a filter or espresso with a machine or french press every day is a bit time-consuming and expensive in my opinion. We’re a fast-paced generation. We want everything now. Not only do we aim to be your everyday coffee choice, but also recreate that cafe experience for you at home, with no extra effort on your part!
   
   
2. No chicory
   Chicory has this burnt, rubbery aftertaste that reflects on the quality of coffee. You will notice this change in flavor, if you go back to another coffee brand after trying Impulse coffees. Good coffee should ideally not have added chicory, which is the reason our coffee completely eliminates it.
   
   
3. Arabica and Robusta composition
   We definitely use arabica as a selling point because the taste is richer and more pure. Our coffees, sourced from South Indian farms, contain 98% arabica and 2% robusta and are 100% elegant in flavor!
   
   
4. Freeze-dried coffee
   We strive for nothing but excellence by choosing to freeze-dry our coffee and roast it in small batches which guarantees that the aroma and color of the coffee stay intact.
   
   
5. Ethical and Sustainable
   Our production process is completely transparent and everything is locally sourced. We deliver on our promises whilst ensuring that everyone benefits from the manufacturing process!
   
   If you still don’t believe how good our coffee is, the only way is to take a sip and get addicted to the goodness of the taste. Go place your order now and experience the deliciousness of Impulse Coffees, which we guarantee is exquisite.

- Roashni Rathod