To chicory or not to chicory? ☕️

Chicory is added in most commercial coffees in a small percentage. While some brands use it in their blend to enhance the flavour of their coffee others use it to make their product more affordable. So, you may wonder why we at Impulse Coffees have opted to use ‘No chicory’ in our coffee? Let’s find out!

First of all, What is chicory?
Chicory is a flowering plant in the dandelion family whose roots are roasted, ground and often used as a coffee substitute or additive because it replicates the bitter coffee taste. Chicory has been around since the 1800s, when it was blended with coffee during a shortage in France. An interesting fact about chicory is that it does not contain any caffeine and can be used as a substitute for someone who is trying to reduce their caffeine intake. Since then it has become one of the fundamental ingredients in commercial coffee products. 

What’s the difference between coffee with or without chicory?
Some brands use it as a selling point and cater to an audience who enjoy the nutty and slightly bitter coffee taste. On the other hand, chicory is an economical choice for some companies to reduce costs of manufacturing. Most brands add chicory anywhere in the range of 20-30% blended with coffee beans. 

Only Impulse Coffee does not have chicory, is that a good or bad thing? 
When you say bad, it’s not that chicory is harmful to your health, it just has a burnt, rubbery aftertaste which we, at Impulse Coffees, don't prefer. Our coffees have the appetizing aftertaste of the customised flavour, which you may notice if you have tried several different brands. 

At the end of the day, it’s your personal preferences that will make you come back for more Impulse Coffees! You’ll never know the difference if you don’t try it!  

Order now and decide for yourself, if you prefer chicory or not!

- Roashni Rathod